Cheat Sheet: Choosing the Right Structure for Your Rewards Program
Rewards and incentives are a great way to boost your market research insights and response rates. But should you use instant rewards, sweepstakes, or points-to-rewards?
Decide which rewards program is right for you
Use our cheat sheet to determine which type of rewards program is best to achieve your goals, whatever they may be — increasing survey responses, encouraging focus group participation, or keeping panel and community members engaged. It compares instant rewards, sweepstakes, and points by exploring:
What results they can bring
How they fit into your budget
The unique advantages of each
Any challenges they create
Their best use cases
When it comes to market research, getting respondents to complete surveys can be a struggle. With dozens of businesses asking for feedback daily, how can you design your survey to stand out from the crowd and encourage and maximize responses?